CHANGE OF NAME commercial: Bruce Willis, Elle Macpherson, Alice Cooper, & Ringo Starr | AVIVA

It’s a recession and so what better time for an insurance firm to rename itself and spend a reported £9 million ($13.5 million) on an advertisement that aired on boxing day. This is the most expensive ad ever on British TV starring Bruce Willis, Dame Edna Everage, Ringo Starr, Elle Macpherson and Alice Cooper. The purpose is to announce that the 200-year old brand, Norwich Union, is now officially renamed Aviva.

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